Saturday, May 1, 2010

An industry moving forward

The economy has hit our industry hard, and it has left no stones unturned as we have all braced for it and are now digging out of the impact of one of the most difficult times we have ever faced.

We are a marketing organization we are set out to deliver a product that creates matchmaking, networking and engagement along with business transactions.

In good times it all comes together and everyone is not concerned as much about freight charges, fed ex delivery or the price of water or a coffee at a tradeshow.

The reality is it's my belief that this economic storm is a good thing as it makes us make changes and become better at what we do to bring people together. If we are an event, association or whatever we all need to think smarter about how we can improve our model of existence. Social media will not replace all that is f2f, the internet will not replace all in person transactions. We know that, we know people are social and people want to engage in some way with another human form.  The reality is some of the those benefit social transactions are now occuring online, via text or email. Let's not be in fear of it but let's embrace it.

You should not fear technology you need to understand how to harness it to one's benefit. I think we all are moving ahead.

Also I think these new times of business that we all live in has made us all more social or interactive as well with our network of business associates and vendor, venues and destinations. We now realize that we have to work harder and better together to complete the puzzle and deliver the best possible product for our customers.

Were not moving at warp speed and we are not on the final frontier nor are we Iron Man. Iron Man 2 debuts next weekend. Great movie and sorry for the digression but the point of that movie it's energized and we should be and will need to be as we move towards the future.

Also it's spring and you know what happens in spring we all get a renewed outlook as everything begins to bloom.

Hang in there and continue to reach out to your resources of ideas and new tools. Now is not that time to say no to anything now is the time to listen to everything and than filter what will work for you.

We need to keep moving forward and there are alot of good ideas and thought leaders out there. Whether you agree with them or their ideas or not, is not the point the point is you need to at least listen to the prosposition or the idea.

Were moving forward and we will continue to do so. It's not a space ride nor is it a carriage stroll in central park so get ready. As the time is now for change and movement in a forward direction

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