What does that mean? We have an incredible group of customers who we need to empower to make the most successful event that we can for our shows, associations, exhibitors and attendees.
Well we've always had these groups, so what I'm saying above is nothing new the problem is what are we doing to empower them to engage?
We have multiple channels of empowerment. Now is the time to tap into those groups in a different way.
Empowerment does not come easy, and it comes with upsides and downsides however I believe the upside is more of powerful opportunity.
Social media well that is the obvious answer, let's get them all to engage online. Ok Facebook, Twitter, Linked, Xing, Plaxo, Ning, or whatever tools you have in place. Ok but who is going to keep the pulse alive on all of these networking links of social engagement?
We need to identify and empower leaders from our customer groups exhibitors, media, trade associations, and attendees to engage these communities. We also need to be there to stimulate the group when needed and facilitate the conversation. Well you got some people bailing on social because they where is the ROI well you know what it doesn't come fast and it will take time.
Empower your attendees to create videos via youtube on why they go to your show. Let them spread the viral word of mouth. Empower your exhibitors to utilize video to convey there message on why they will be at the show and what they will be showcasing. Empower the media and trade associations to talk up the value of the event.
How do we do this well we need to engage, we need to interact with all of the above groups and get them involved. This doesn't happen overnight. You need to work it and expand upon it and continue to do what we do at a show. Network and engage.
Market research engagement and empowerment. Engage your groups in research which will further develop the industry segments you serve along with your event. Find the pulse of the industry and serve it, but let the bottom-up come thru to guide you for ideas. Your customers are your empowerment to continued growth. They will also be your salvation during difficult times and your properiety during more improved times.
Sound it out reach out via personal engagement emails or phone calls to your base of customers. Let them know how you can this engagment can lead to more empowerment.
Empower them in the educational programs, new programs, show layout, information you put out to your groups and future growth opportunities.
Empower them and Empower yourself and your organization to be in a proactive mode to engage your groups. They are the foundation and the reason you exist.
You need to determine the appropiate tactics to do so. Reach out to an industry sector of what you serve. Find out why they come, find out why they would come more often.
Next let your audience of customers promote your event and the value. Give them the tools to engage and be empowered.
Explain the big picture and admit your failings and address that you want it to be better for all of your customers. Get to the root of it. Believe it or not they want to be engaged and feel they are part of the process.
You have an opportunity that technology allows online, on the phone and in person to engage them. This engagement will not only empower you but also empower them to help you create an event that will be remember because of the value.
Also exhibitors hold events, media hold events, tradeshows hold events, tradeshow associations hold events.
How about the empowering the attendees to hold events?
Also why not look at all of the other groups that hold events and determine how they can better be empowered to to hold sucessful programs and networking functions?
The status quo needs to change? Get ready it has but are you ahead of the change?
Thanks for reading and look forward to hearing your thoughts.
Well we've always had these groups, so what I'm saying above is nothing new the problem is what are we doing to empower them to engage?
We have multiple channels of empowerment. Now is the time to tap into those groups in a different way.
Empowerment does not come easy, and it comes with upsides and downsides however I believe the upside is more of powerful opportunity.
Social media well that is the obvious answer, let's get them all to engage online. Ok Facebook, Twitter, Linked, Xing, Plaxo, Ning, or whatever tools you have in place. Ok but who is going to keep the pulse alive on all of these networking links of social engagement?
We need to identify and empower leaders from our customer groups exhibitors, media, trade associations, and attendees to engage these communities. We also need to be there to stimulate the group when needed and facilitate the conversation. Well you got some people bailing on social because they where is the ROI well you know what it doesn't come fast and it will take time.
Empower your attendees to create videos via youtube on why they go to your show. Let them spread the viral word of mouth. Empower your exhibitors to utilize video to convey there message on why they will be at the show and what they will be showcasing. Empower the media and trade associations to talk up the value of the event.
How do we do this well we need to engage, we need to interact with all of the above groups and get them involved. This doesn't happen overnight. You need to work it and expand upon it and continue to do what we do at a show. Network and engage.
Market research engagement and empowerment. Engage your groups in research which will further develop the industry segments you serve along with your event. Find the pulse of the industry and serve it, but let the bottom-up come thru to guide you for ideas. Your customers are your empowerment to continued growth. They will also be your salvation during difficult times and your properiety during more improved times.
Sound it out reach out via personal engagement emails or phone calls to your base of customers. Let them know how you can this engagment can lead to more empowerment.
Empower them in the educational programs, new programs, show layout, information you put out to your groups and future growth opportunities.
Empower them and Empower yourself and your organization to be in a proactive mode to engage your groups. They are the foundation and the reason you exist.
You need to determine the appropiate tactics to do so. Reach out to an industry sector of what you serve. Find out why they come, find out why they would come more often.
Next let your audience of customers promote your event and the value. Give them the tools to engage and be empowered.
Explain the big picture and admit your failings and address that you want it to be better for all of your customers. Get to the root of it. Believe it or not they want to be engaged and feel they are part of the process.
You have an opportunity that technology allows online, on the phone and in person to engage them. This engagement will not only empower you but also empower them to help you create an event that will be remember because of the value.
Also exhibitors hold events, media hold events, tradeshows hold events, tradeshow associations hold events.
How about the empowering the attendees to hold events?
Also why not look at all of the other groups that hold events and determine how they can better be empowered to to hold sucessful programs and networking functions?
The status quo needs to change? Get ready it has but are you ahead of the change?
Thanks for reading and look forward to hearing your thoughts.
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