The Oscars and most award shows are over. We have seen all of the glamour and jokes and gowns and suits for the year. Now if we could go back in time which we can due to google. We can see how much the way the information and the way people are communicating and enagaging has change over the last few years.
Everything you see now has follow us on twitter, friend us on facebook join us here and link-up now.
So the script has changed as we all should expect it should. We are now living in a google, facebook, fliker, twitter, droid, blackberry, iphone, tablet world. And yes linkedin in as well. Another one blogging.
So when you are thinking about the new script think about this. How much does it cost your customers now to engage? The cost continues to go down with every new evolution of technology.
We cannot however rely on strictly digital because of the sheer magnitude of the filtration systems to deliver our message. We need to balance our new script with current practicalities and balance. For most events there is not one medium that can deliver the results we need. We still need to be involved in all marketing vehicles. However paradigm shift has happened and we need to move with it.
Our vendors and suppliers offer new products and we need to embrace some of them and encourage them via direction to make better products.
Another part of the script that has changed is the media. Who is the media. The blogger, the b2b magazine, association? Probably all of the above. What that means is we need to engage them all to ensure coverage of our events.
Part of the medium is the influencer he or she has a big impact on their reccomendation on whether or not to attend your event. See like it, digg it, thumbs up etc.
It's all changing and we need to come up with a new script. Just like hollywood adds new character, hd, or 3d we need to be ready to do upgrade our events as well. Hopefully we can do a better job of just recycling old ideas, but instead come up with new lines. Yes we need some new lines and special effects, buzz, sex to draw our groups.
Remember barnum bailey, now see circus olea (spelling) You get the point. Revenue has shifted due to a lack of understanding that the script needed to change along with an updated version of characters.
Thanks for reading and I look forward to your comments or suggestions.
Everything you see now has follow us on twitter, friend us on facebook join us here and link-up now.
So the script has changed as we all should expect it should. We are now living in a google, facebook, fliker, twitter, droid, blackberry, iphone, tablet world. And yes linkedin in as well. Another one blogging.
So when you are thinking about the new script think about this. How much does it cost your customers now to engage? The cost continues to go down with every new evolution of technology.
We cannot however rely on strictly digital because of the sheer magnitude of the filtration systems to deliver our message. We need to balance our new script with current practicalities and balance. For most events there is not one medium that can deliver the results we need. We still need to be involved in all marketing vehicles. However paradigm shift has happened and we need to move with it.
Our vendors and suppliers offer new products and we need to embrace some of them and encourage them via direction to make better products.
Another part of the script that has changed is the media. Who is the media. The blogger, the b2b magazine, association? Probably all of the above. What that means is we need to engage them all to ensure coverage of our events.
Part of the medium is the influencer he or she has a big impact on their reccomendation on whether or not to attend your event. See like it, digg it, thumbs up etc.
It's all changing and we need to come up with a new script. Just like hollywood adds new character, hd, or 3d we need to be ready to do upgrade our events as well. Hopefully we can do a better job of just recycling old ideas, but instead come up with new lines. Yes we need some new lines and special effects, buzz, sex to draw our groups.
Remember barnum bailey, now see circus olea (spelling) You get the point. Revenue has shifted due to a lack of understanding that the script needed to change along with an updated version of characters.
Thanks for reading and I look forward to your comments or suggestions.
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