Well it's been like a year since I posted anything on here. I was not in a coma, just got caught up in life.
Now what has happened in the last year in the event industry. You would think alot but I'm not sure. You have some big shows that are co-locating. You have seen the media industry completely be blown up via the change in print vs. online. Is print dead no it's a form of communication. It works with a very important buying group in the world.
Now will you be able to say that in 20 or even 10 years. I don't think so. Technology allows you to access and modify the information that you want and how you want to receive. Technology using analytics gives you some powerful abilities to measure and track what your investment was vs. return.
Who I'm kidding you still don't know exactly where most of the buy happened and for how much and what did they purchase. Guess what we don't know in a f2f event either. We have to trust what our exhibitors are telling us. We usually have only cared that they return and are nice on the surveys.
Ok they search online, they search f2f, they make connections but what triggers the buy? Was it a referral, a strong recommendation, a good price, or one heck of a sales person. Or was it just a continuation of existing business.
Now we have to think about many other things clutter? We will get to that on another post. We will also need to think about reach? again another post. One more efficiency? again another post.
All is good I watched the Croods movie over the weekend about cavemen, the world coming to end, family and ideas.
Think about it I will post something on that later as well. Not trying to leave alot of useless teasers, but I need to keep some material for later postings.
Enjoy the Masters weekend or just enjoy the weekend. Just remember this quote "Fear is an Opportunity"
Now what has happened in the last year in the event industry. You would think alot but I'm not sure. You have some big shows that are co-locating. You have seen the media industry completely be blown up via the change in print vs. online. Is print dead no it's a form of communication. It works with a very important buying group in the world.
Now will you be able to say that in 20 or even 10 years. I don't think so. Technology allows you to access and modify the information that you want and how you want to receive. Technology using analytics gives you some powerful abilities to measure and track what your investment was vs. return.
Who I'm kidding you still don't know exactly where most of the buy happened and for how much and what did they purchase. Guess what we don't know in a f2f event either. We have to trust what our exhibitors are telling us. We usually have only cared that they return and are nice on the surveys.
Ok they search online, they search f2f, they make connections but what triggers the buy? Was it a referral, a strong recommendation, a good price, or one heck of a sales person. Or was it just a continuation of existing business.
Now we have to think about many other things clutter? We will get to that on another post. We will also need to think about reach? again another post. One more efficiency? again another post.
All is good I watched the Croods movie over the weekend about cavemen, the world coming to end, family and ideas.
Think about it I will post something on that later as well. Not trying to leave alot of useless teasers, but I need to keep some material for later postings.
Enjoy the Masters weekend or just enjoy the weekend. Just remember this quote "Fear is an Opportunity"
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