Items that were mentioned in the article were variable print. Now variable print which is personalized message to your attendees has been around for at least 6 years or more.
I find that it was interested that is was being explored now by the Print Show. As a way to address 11 different industry sectors with 4 postcard directed to each sector.
The reality is why did the print industry show wait so long to introduce this technology to their promotional plan. Not sure but costs has a factor. Also the purls have become available and it make the campaign more interactive with a personal portal.
There are several vendors that establish personal portals for your attendees as well.
Next personal was a mascot. It got the some people interested and they will feel involved that they helped name a mascot for the cable show.
Twitter, facebook, linkedin, plaxo, xing, you name it they all have a place for our business of interaction.
Again as I said in an earlier post our job is to facilitate.
Now the question will be how to we as an industry continue the faciliation? This key to how we serve our customers.
Getting personal. Education at your conference, we need to engage both of our customer bases on giving them some say in the education they are looking for, that will allow them to overcome their business challenges or give them the future guidance for their business.
Again getting personal, how about personal emails to your customers? How about personal calls to your customers? How about f2f visits to their offices?
I like the getting personal idea, let's keep it moving along.
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