Monday, August 26, 2013

What If

Wow what if it all came crumbling down and they meaning our customers no longer needed us.

What does that mean. Are we on the cutting edge of engagement instead of the cutting edge of profits or revenue.

Are we all about the end game? Which is connecting people together. I think we are but we get misdirected at times about what the end game is for the group vs. what is the end game for the customer.

You cannot preach on a blog. You can only right what you think in my mind. What if the internet continues to grow? What if the big social channels launch events? What if the world comes to an end? What if they no longer need us?

I don't know if anyone is asking these questions. Here is the reality for those that don't understand or study history. Technology always changes the landscape. For good or bad it happens and once it attaches itself to the host watch out. Wow I said host remember that from your basic science classes.

Our associations that we belong to say hey prepare for disasters. I say you need to also think about what if.
It's coming the evolution has already taken place. Have you seen it? Are you in acceptance for denial?

What if usually becomes reality. Get ready it's coming. Are your senior leaders ready, are your next generation employees ready. It's coming and this not a movie but reality. Also Simon Cowell will not be producing this program you will be with your customers.

What if you change? Is that so bad? Can you change and still facilitate and impact in your industry sector?
If you answered anything but yes you are in trouble.

See the Jetson's everything eventually becomes reality. Does our child's generation even want tradeshows?

They may not are your ready for that what if?

I doubt it but you need to start rethinking your plan and you need to consider what if more than ever.

Get ready times are a changing. Legacy we all want to know that our events survived us.


Another what if your staff bailed and you were left to do it on your own? It could happen.
Also what if you didn't listen to your staffs thought process and it brought down your empire?

Think about What If?

No worries if you don't agree the blog is to make you thinkg

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