Content what does that mean to you ?
In the old days content was what you put out in your direct mail, print advertising etc.
Now what does it mean? How do you make it effective for your group.
Think social media, think social tools, think how to increase the seo and the content of your website.
Tradeshow and event focus has always been on the exhibitors. Maybe they should all think of the their other customer the attendee as well. The attendee can source for products, ideas and many other things online they can even network to source the furture.
Digital Technology has allowed us new platforms to reach our potential attendees. The difference of today is b2b publications are constantly folding.
So what that means is t.s. need to be in a name acqusition mode.
But now getting back to a reason to read a magazine comes down to time and value.
Can tradeshows provide the content value remains to be seen
Have a good weekend
In the old days content was what you put out in your direct mail, print advertising etc.
Now what does it mean? How do you make it effective for your group.
Think social media, think social tools, think how to increase the seo and the content of your website.
Tradeshow and event focus has always been on the exhibitors. Maybe they should all think of the their other customer the attendee as well. The attendee can source for products, ideas and many other things online they can even network to source the furture.
Digital Technology has allowed us new platforms to reach our potential attendees. The difference of today is b2b publications are constantly folding.
So what that means is t.s. need to be in a name acqusition mode.
But now getting back to a reason to read a magazine comes down to time and value.
Can tradeshows provide the content value remains to be seen
Have a good weekend
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