Fundamentals

Everything we do revolves around the practice of certain fundamentals.

Everyone seems to be caught up in the gadgets that are being offered. The question is how do we really use them to maximize the opportunities. Why do we over emphasize them to the point when the customer may not even really care?

We do because we need to feel like we are innovative and sometime I'm not sure if we understand what it is to be innovative. Yes we need to embrace technology and yes we need to embrace it and actualize it in our plans.

Now the question is how does technology and fundamentalism integrat? It's not as complicated as you might think.

Our proper goal in my opinion is to facilitate. So technology needs to facilitate as well. If we can make it easy hey that is great.

Technology does not override the fundamentals of facilitating opportunities, transactions etc.
It enable the ease of the facilitation. We can do it with a query and a quick click if we know what we are doing. None of this is really new we just need to practice the foundation of what we do. If we do this we will know the best way to execute the technology tools that we are being offered.

Some Events have gotten away from the fundamentals and forgot what makes it work for their customers.
Yes the tools is important, but the tool needs to create something. The tool need to create an possiblity.

If we can do that it's golden. Turkey and India were some of the top trade points for the world. Actually they still are. Is it because of social media, e-blasts, blogs, etc. No probably not. Now have they expanded their opportunities with technology yes, have they reduced the marketing costs opportunity due to technology I would say yes.

The principal is this for the foundation of events. We put people together at a meeting point to make some form of transaction. The end goal is this transaction rates high in their cerebral activity and ignites sensors in their feel good sensors within their brain and emotion.

If we've done that we stayed true to our foundation. We've stayed true to our fundamentalist belief and this to create, facilitate and generate opportunities between buyer and seller.

Focus on this with any tools that you are being offered. Make sure these product can react to the foundation and the fundamentals our business. If the technology can do that than guess what you have a very cool product that will enable you to reach higher goals.

thanks again for reading and I always welcome your thoughts whether you agree or not.

New Technology

Got a call today from someone who recently switched companies. He said he switched because the new company had better products.

That is good and I'm glad for him he should switch to and offer the best platform for customers.

I have to be honest the product that he offered before stopped short. Now the one he now represents stops short as well. So as as a meeting planner I said I will look at it.

The companies creating new products please do me a favor ask me what I need instead of what you want to try to sell me. I'm not interested in a product that I have already evolved from. Yes that may work for the masses but not for me.

I don't understand why all new technology seems to be vetted by people that do not work on the planning stages of the event. Just a thought before you create think about us that need to use it.

Now I know my needs are not the same as others and you don't want to customize everything for everybody.

Technology is great but if you can please involve the users about what they want you might get more business from it.

I share everything with my vendors and I like to talk big picture unfortunately we are not always included in the equation.

Technology for this industry is weak. Be patient and encourage them to produce something better

Technology is our lifeline and we need to harness it. Remember we need to control it and facilitate it for our two customers.

Thanks for reading. sorry short conversation. Technology can rip you off. You need to understand the end results and don't work on promises work on reality,

Also make sure you understand if you are the one spending the money you are the one they will go after if it doesn't work. Hang in there and learn how to push the proper buttons.

Have a good week and thanks for reading