Everywhere we look everyone is talking new technology for the industry and new ways to do business. So my thought is has anything really changed other than the tools. Are we not here still on this earth to connect buyers and sellers to hopefully engage in a business transaction?
The fundamentals are still in place and most of the old guard would like that to remain the same. The reality is technology has changed the way we engage and interact with our customer groups of attendees and exhibitors.
Now the question is how do we keep to our core beliefs and implement these new techologies that are unproven such as social media.
We have to remember that our job 1 is to connect buyer and sellers. How we do that doesn't matter as long as we accomplish the goal. Direct mail, Advertising, Electronic Promotion, website promotion, you name it we need to do it to secure our customer base.
Our exhibitors and attendees do not rely on us for their sole source of rescource information or lead generation. They are interacting throughout the year.
We need to be willing to participate in their needs to connect with the resource guide and the ability to reach customers.
How are we going to do that if we don't embrace new technology. We won't be able to do so without a sacrifice to our committment to our core groups of customers.
Also we need to understand what people percieve to be the fundmentals. We also need to be aware that an email may not work. We may have to actually make contact with our customer base of attendees/exhibitors. We also may need to understand if we are fullfilling their need from a source standpoint and sales point.
Do not ignore the fundamentals at the same time embrace the new techonlogy that will help your business.
I look forward to your comments and suggestions.
The fundamentals are still in place and most of the old guard would like that to remain the same. The reality is technology has changed the way we engage and interact with our customer groups of attendees and exhibitors.
Now the question is how do we keep to our core beliefs and implement these new techologies that are unproven such as social media.
We have to remember that our job 1 is to connect buyer and sellers. How we do that doesn't matter as long as we accomplish the goal. Direct mail, Advertising, Electronic Promotion, website promotion, you name it we need to do it to secure our customer base.
Our exhibitors and attendees do not rely on us for their sole source of rescource information or lead generation. They are interacting throughout the year.
We need to be willing to participate in their needs to connect with the resource guide and the ability to reach customers.
How are we going to do that if we don't embrace new technology. We won't be able to do so without a sacrifice to our committment to our core groups of customers.
Also we need to understand what people percieve to be the fundmentals. We also need to be aware that an email may not work. We may have to actually make contact with our customer base of attendees/exhibitors. We also may need to understand if we are fullfilling their need from a source standpoint and sales point.
Do not ignore the fundamentals at the same time embrace the new techonlogy that will help your business.
I look forward to your comments and suggestions.
